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What sets you apart? Why should I choose you ahead of your competitors?

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What do you want me to know more about?

What other services are available from you?

TEMPT ME TO CLICK GIVE ME SOMEWHERE TO GO

Your homepage should give me an overview of what you do, and what it means for me.

 

Make sure your important services are easily found on this page and don't try to cram too much onto it. Keep it easy for me to find what I'm looking for.

What’s your product or service I’m most likely to be interested in? Tell me about it. Reassure me that I’ll not find it better anywhere else. Explain how comprehensive it is and why I should read more.

Give me options to navigate your site in the written content. Which of your services & products are naturally connected? Give me links to your services so I can see what you do and have options to go to a few of them.